News

How do Data-Driven attribution works?

I saw this great picture from Arpan Banerjee about how Data-Driven attribution works!...

Google can change your titles in shopping!

Great information by Anthony Tierney! Google can change your titles in shopping be aware...

“Wait, why did my campaign spend double my daily budget yesterday?”

The Business Owner asked me this with wide eyes… And honestly? Been there😅 Here’s...

Ad customizers = your Google Ads on autopilot 🔥

Instead of writing 100 ads, you write one, and Google swaps in the right product, price...

How does server-side tracking work?

Normally (client-side tracking): When someone visits your website, their browser sends...

Enhanced Conversions: Web vs Leads — what’s the difference?

If you’re running Google Ads and want more accurate conversion tracking, Enhanced...

How the Google Ads Auction Works

Every time someone searches on Google or visits a site with ads, Google Ads runs a...

“We didn’t get clicks, but we got conversions”

That’s a view-through conversion at work. It happens when someone sees your ad, doesn’t...

Why offline conversions matter

Not tracking offline conversions for lead generation is the same as not tracking orders...

SEA News

On this page, you will find all the latest news and updates related to Google Ads and search engine advertising. Stay up to date with the ever-evolving world of online advertising and discover valuable insights, strategies, and industry trends that can help you make the most of your Google Ads campaigns.

Explore informative articles that delve into various aspects of Google Ads, including best practices for optimizing your ads, targeting techniques to reach your desired audience, bidding strategies for maximizing your return on investment, and the latest features and updates introduced by Google to enhance your advertising experience.

Stay informed about the latest industry trends and emerging technologies that can impact your advertising efforts. From advancements in machine learning and artificial intelligence to changes in consumer behavior and search engine algorithms, our news section covers it all.

Whether you are a seasoned advertiser or just starting with Google Ads, this collection of news articles provides valuable resources to expand your knowledge and stay ahead of the competition. Keep yourself informed, adapt your strategies, and unlock the full potential of Google Ads and search engine advertising for your business’s success.