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7 skills to master Google Ads

Most people think Google Ads is about pushing buttons. It’s not. The best Google Ads...

Customer Lifecycle Goals

Most people optimize campaigns like this: Get conversions → Lower CPA → Scale But that’s...

🚀 THE GOOGLE ADS GROWTH ROADMAP

Most Google Ads accounts don’t fail because of budget. They fail due to structural issues...

Advertising in 2026

Most people think advertising is simple. Create an ad → run it → get sales. Reality in...

Why Meta Conversions API (CAPI) isn’t enough anymore

Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s...

Changes to Target-Based Bid Strategies

Starting August 17, 2026, Google Ads will update target-based bidding so campaigns...

RSA Ads in 2026

Most people think RSA Ads are simple. Add headlines → add descriptions → let Google do the...

200,000 followers 🎉

I posted my first Google Ads tip here 4 years ago, with almost no followers and no idea...