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SEA

Uber Cut $100M in Ad Spend and nothing happened?

Back in 2017, Uber’s performance marketing team noticed something strange: turning off ad...

Callouts in Ads

Arpan Banerjee discovered that Google is again testing with a lot of callouts in the Ads!...

Google Now Tracks Actual GBP Calls as Conversions

Anthony Higman discovered that actual GBP Calls are now available. Previously, only call...

Small but useful update in Looker Studio

You can now customize grid lines per axis in cartesian charts (if modern charts are...

Google just rolled out two key improvements

First-party mode is now Google tag gateway for advertisers – now available to everyone...

Image Ads

Thomas Eccel discovered that Image Ads for Google Ads are now available in 9:16 for Demand...

Google Ads Manager investigation

Google Ads Manager data issue under investigation! Source...

AI-powered search Safari

Apple plans to integrate AI-powered search into Safari, potentially disrupting Google’s...

Performance Labels Are Being Deprecated

Google Ads Update: Performance Labels Are Being Deprecated Just confirmed via Google...