News

Conversion tracking will be turned on

Arpan Banerjee received an email stating that, starting in 14 days, Google will...

Google is deprecating de-identified URLs

(like xyz.anonymous.google.com) in Display campaigns to comply with Ads.txt transparency...

Google Analytics 360 property syncing for custom dimensions and metrics

Google Analytics 360 now supports syncing custom dimensions and metrics between source...

Multiple Google Updates

Google is rolling out significant updates across DV360, Campaign Manager 360, and Search...

Depreciation of Additional ad technology vendors opt-out

Google is deprecating the “Additional ad technology vendors opt-out” control...

Media Rating Council

YouTube has received the Media Rating Council (MRC)’s brand safety accreditation for...

Meta wants to fully automate ads with AI by 2026 🚨

According to the WSJ, Meta is building a system where advertisers simply upload a product...

Audience Size

Thomas Eccel discovered that custom segments can now show the estimated audience size...

Innovations for Pmax Event

Next week, Google is holding an event about the latest innovations for Pmax! Join...