News

P&G and Coca-Cola: Contrasting Approaches to Ad Spend During Crisis

During the COVID-19 pandemic, Procter & Gamble (P&G) and Coca-Cola adopted...

New logo design

Arpan Banerjee discovered this new logo design in Google Ads!...

Call extension is missing

Arpan Banerjee discovered this warning that his call extension is missing! Looks new to...

AI-generated content does NOT hurt your Google rankings

Ahrefs just analyzed 600,000 ranking pages, and the results confirm what many suspected:...

Political content policy and Election ads verification Update

In June 2025, Google will update its Political content policy and Election ads...

Server-side tracking that is not blocking Ad blockers

Had a call yesterday with Jos IJntema about Server-side tracking that is not blocking Ad...

Apple vs. Attribution: The 5-Year Dismantling (2021–2025)

Apple didn’t just “boost privacy.” It re-engineered the internet in ways that broke...

Apple vs. the European Commission A €500 Million Showdown

Apple has officially filed an appeal against the €500 million fine imposed by the European...

Level Up Your AI Game in 2025

ChatGPT isn’t just a tool it’s your co-pilot. But how you prompt matters...