Dario Zannoni discovered this new documentation on Target CPC!
Target CPC (tCPC) is an automated bidding strategy designed to get you as many clicks as possible at your target average cost-per-click.
It works similarly to Target CPA, but optimizes for clicks instead of conversions.
How it works:
– Google uses real-time auction signals (like device, time, audience, etc.) to adjust bids per impression.
– Some clicks may cost more or less than your target, but the system will aim to average it out.
– You can set Target CPC at both campaign and ad group levels (ad group settings override campaign-level bids).
Best use cases:
– Campaigns focused on website traffic or awareness, not direct conversions.
– Situations where you want to control CPCs tightly (e.g. limited budgets or precise ROI goals).
– Works well for remarketing audiences or tightly-defined verticals, where clicks are more likely to convert.
Setup tips:
– You must choose “Clicks” as your campaign goal to enable Target CPC.
– Expect daily spend to sometimes reach up to 2x your daily budget, though the monthly limit won’t be exceeded.
– This strategy may not be suitable for performance-driven goals like conversions or ROAS those are better served by Target CPA or Max Conversions.
