Google Ads News
Bulk image
Google Ads now supports bulk image editing with AI in the Assets Library
Dario Zannoni found out that Google is allowing advertisers to enhance up to 100 images at once using prompt-based tools.
Two AI editing options are available:
– Replace background
– Add objectImages can be selected from uploads, the Assets Library, or linked Merchant Center accounts.
However, edited images can’t be synced back to Merchant Center; they’re only usable within ad campaigns.
Generated for you
Dario Zannoni discovered the “Generated for You” a new AI-powered feature in Merchant Center that automatically creates enhanced product images by adding contextually relevant backgrounds and improving resolution.
First revealed in an interview with Ginny Marvin at Optmyzr, GfU selects a limited number of products from your feed (not user-controlled) and generates image proposals.
For each AI-generated image, you can:
– Add to Merchant Center as the main image
– Download for use on other platforms or as an additional image
– Edit the scene prompt in the Generate Scene interface
Proposals have an expiration date and will disappear if not reviewed or approved in time.
PMax Brand Asset Migration
Brand guidelines are now default for new PMax campaigns in the UI; API follows in v21.
Business name and logo assets now live at the campaign level (CampaignAsset), not in AssetGroupAsset.API users must update code to support both asset locations.
Existing campaigns are being automatically migrated (if assets are consistent); Full rollout by Oct 30, 2025.
Use Campaign.brand_guidelines_enabled to manage or detect this setting.
Q2 2025 Paid Media Trends – Tinuiti
The latest Tinuiti benchmark report reveals continued growth across most major ad platforms in Q2 2025.
Key takeaways:
– Google Search ad spend increased 11% year-over-year, driven by 18% growth in Shopping clicks. Temu and Shein briefly disappeared from Google Shopping due to tariff changes. Amazon also pulled back significantly.
– Performance Max accounted for 59% of Google Shopping ad spend. ROAS and conversion rates were nearly identical to those of standard Shopping, with a stronger CTR.
– Meta (Facebook + Instagram) spend rose 12%. Reels made up 21% of Instagram ad impressions. Advantage+ Shopping remained steady at 35% of retail spend.
– YouTube spend was up 9%, impressions up 10%. Shorts ads accounted for 18% of segmented spend.
– TikTok spend dropped 20% YoY for the median advertiser. CPM fell 22%. Still, some brands increased spend significantly.
– Amazon DSP spend grew 33% year-over-year, while Sponsored Display continued to decline.
– Snapchat and Pinterest saw the strongest YoY growth: +51% and +66%, respectively.
– Reddit spend jumped 55%. Median advertisers now spend roughly 9% as much on Reddit as they do on Meta.
The full report also covers trends in CPM, Demand Gen campaigns, Prime Video adoption, and shifts in inventory performance.
Feed asset vs Asset-based metrics
Mike Ryan & Barry Schwartz discovered that in the channel performance report, there’s now an expandable row that splits out feed-based vs. asset-based metrics.
Gender exclusion
Aleksejus Podpruginas texted me that Google Ads has rolled out the beta for gender exclusions for Pmax!
Creator Partnership hub
Arpan Banerjee & Geert Groot discovered that in some Ads account the Creator Partnerships hub is live!
GA4 Chatbot
Arpan Banerjee discovered that GA4 now also has a chat bot!
GA4 Update
Arpan Banerjee just texted met that Item data import now allows importing item-scoped custom dimensions into Google Analytics. This provides greater flexibility to import item data without the need for item IDs, particularly beneficial for users with extensive product catalogs.
Negative keyword list Pmax
Jeremy Young & Alyssa Knab saw that you can add these negative keyword lists in Pmax. I think they should not work, because the documenttion says the are not available, but in this example it looks like they are…
Smart Bidding Exploration
Maximilian vom Eyser announced that Smart Bidding exploration is now live in all Google Ads Accounts with tROAS.
Looker Studio
Looker Studio rolled out two useful updates:Report abuse featureReport viewers can now flag abusive content.
Google reviews reports automatically, and content may be hidden or removed based on those reviews.
This helps make data sharing safer.BigQuery performance improvementReports using BigQuery may load faster thanks to a short query optimized mode. This applies when using Viewer’s Credentials or when Owner’s Credentials are used but the viewer is not the owner.
Product Studio
Arpan Banerjee just go access to product studio in Merchant Center! Looks like a further roll out:)
New in Google Ads: “Ads funded by” Label
Thomas Eccel discovered that Google now requires showing who funds each ad under the Advertiser Identity Verification (AIV) process.
What’s new:
– Ads will display an “Ads funded by” label.
– Only Payment Admins/Users can submit AIV.
– Even verified advertisers must submit new info.
Update it through:Google Ads → Tools & Settings → Advertiser Verification.
Update Fantasy Sports
As of July 18, 2025, Google Ads has updated its Gambling and games policy for the United States. Daily Fantasy Sports ads are now prohibited in California, and this restriction is effective immediately.