SEA

Most Google Ads accounts optimize for conversions… but they rarely separate new vs returning customers. That’s a mistake. Because the economics are completely different. New Customers • Higher CPA• Acquisition investment• Drives long-term growth Returning Customers • Lower CPA• Higher conversion rates• Higher lifetime value If you optimize campaigns without separating them, you can easily […]

Most Google Ads accounts don’t fail because of the platform. They fail because of bad assumptions. Here are a few I still see in 2026: → “Smart bidding = set & forget”→ “Broad match doesn’t work”→ “More budget = more results”→ “PMax replaces everything”→ “High impressions = good performance” All of these sound logical. All

Arpan Banerjee got the message that Google Ads is changing how certain Demand Gen campaigns are billed on Discover. Starting July 15, 2026, campaigns using view-through conversion (VTC) optimization will move from cost-per-click (CPC) billing to cost-per-thousand impressions (CPM) billing on the Discover channel. The rationale: when campaigns optimize for conversions that happen after someone

Most people think landing pages are simple. Make a page → send traffic → get conversions. Reality in 2026? Landing pages are a system. High-converting pages require: • A clear value proposition in seconds• Messaging that matches the ad• One focused goal (not 10 distractions)• Clean, mobile-first design• Strong trust signals (reviews, proof)• Fast load

Most people think RSA Ads are simple. Add headlines → add descriptions → let Google do the rest. Reality in 2026? RSA Ads are a system. Winning with RSA today requires: • Understanding search intent (not just keywords)• Writing multiple high-quality headlines (not 2–3)• Testing different angles, hooks & messages• Matching ads perfectly to user

Some Insane Things You Can Do With Google Ads!

Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s the reality Performance is declining not because tracking is broken, but because data quality has changed. What’s happening: • iOS & privacy updates limit tracking visibility• Browsers shorten cookie lifespans• Ad blockers reduce client-side signals Result: Signal loss

The role is shifting from:“campaign manager” to: AI-enhanced growth operator. In 2026, the advantage probably won’t come from: • manual bid tweaks• endless keyword sculpting• micromanaging campaigns Google’s AI increasingly handles that. The real edge is moving toward: → signal quality→ creative systems→ AI-assisted workflows→ automation→ strategic thinking→ conversion architecture→ human oversight & interpretation The

That still feels surreal to write. When I started posting, I had no idea where it would lead. I just shared what I was learning, what I was building, and the things I found useful, interesting, or funny. Somehow, that turned into a community of 195,000 people. I’m incredibly grateful for every read, comment, message,