SEA

To help you maximise the value and performance of your first-party data, Google is turning on the conversion-based customer lists feature for your account(s) beginning on 17 June 2026, and data will begin to be processed on 18 August 2026.

Google Ads will automatically label conversion-based customer lists starting August 2026. To stay in control, classify your lists in Audience Manager before the deadline.Update highlighted by Bia Camargo & Hana Kobzová

Most Google Ads accounts don’t have a “performance problem”… They have a decision problem. Same platform. Same budget. Completely different results. Why? Because small choices compound: ❌ Run 1 campaign for everything✅ Segment by intent & funnel stage ❌ Optimize for clicks✅ Optimize for conversions & profit ❌ Ignore search terms✅ Mine search terms every

So here’s the simple version of what actually works: Start with who you want Turn that into high-intent searches Group tightly Match your ad to what they’re already thinking Track conversions properly Cut losers fast. Scale what prints. That’s it. No hacks. No tricks. Just structure + data + iteration. AI helps speed this up:

Many advertisers still treat Merchant Center as a “set it and forget it” tool. Upload a feed → connect Google Ads → sales start coming in. But in 2026, Merchant Center has evolved into something much bigger. It’s no longer just a product feed. It’s a product data engine that directly impacts performance, scaling, and

I often see PMax campaigns structured like this: • One campaign for all products• Or segmentation only by brand or category• Or random asset group splits But Performance Max doesn’t optimize around structure. It optimizes around signals and behavior. That’s why smarter advertisers segment based on how products actually perform. Here are 5 high-impact ways

Intent-Based Targeting – Reach people actively searching for solutionsSkippable In-Stream Ads – Pay only when users actually watch or engageCustom & Lookalike Audiences – Target warm users & find new high-value customersRemarketing Campaigns – Re-engage viewers who didn’t convertVideo Action Campaigns – Drive direct conversions from video adsShorts Ads – Capture attention fast with vertical

Not because Google Ads doesn’t work. But because the setup is wrong. After auditing dozens of accounts, I noticed the same mistakes over and over. So I made a simple checklist 👇 How to set up a Google Ads campaign that actually gets conversions Key things most people miss: • Fixing conversion tracking first• Targeting

Google is expanding its Limited Ad Serving policy on Search from June 2026, with a gradual rollout through 2028. Advertisers may see reduced impressions if they receive frequent user complaints, use unclear branding, reference other brands ambiguously, or run overly generic ads. The takeaway: make your brand identity clear across ads and landing pages, use

Marcin Wsół & Hana Kobzová discovered this new Summary Tab Added in Google Ads Security Settings