SEA

GA4 content grouping You can now see new features in the demo account: custom channel groups and item-scoped custom dimensions. Thanks for spotting this Matteo Zambon. Hotel carousel The “shopping” hotel carousel is now also live in other countries! Before users only saw this inside the Hotel pack. Now it appears at the top of the […]

Spotted in Bing X ChatGPT ads.

Google will launch a new product for PMax in the next month! This will be a High Value Optimization for NCA in PMax (source).

With Cost-Per-Hour Masthead, YouTube gives advertisers the ability to buy its most visible placement during or after important moments like sports games!

The “shopping” hotel carousel is now also live in other countries! Before users only saw this inside the Hotel pack. Now it appears at the top of the page (source).

Spotted by Mike Ryan & Stefan Stopper an off switch for auto-generated assets in PMax.

It looks like Google Ads has a new style for the status recording conversions.

To help advertisers measure performance more effectively in a privacy-first world. Google has launched a new website called the Ads Privacy Hub. This site will help you to: – Understand the latest privacy changes and the impact they have on ad performance. – Learn how to build a first-party database for an effective privacy-preserving ad strategy. –

Welcome to the blog post about the news around Google Ads from week 4. ROAS Target Simulator In my accounts, the ROAS target simulator was already available but for other accounts, Google rolled it out last week. GA4 For users of Google universal Google sends this email saying that you need to Install GA4 or

In my accounts, the ROAS target simulator was already available but for other accounts, Google rolled it out last week. For more information about the ROAS target simulator: https://support.google.com/google-ads/answer/9634060?hl=en