SEA

Microsoft is launching PLA extensions! PLA Extension is a new retail media solution that allows brands to serve product ads both onsite and offsite with a single budget, while automatically optimizing for the best balance of performance and reach. Previously, onsite advertising had limitations, such as low inventory, a limited number of SKUs, and supply […]

The Ad group & keyword forecasts are being removed in the Google Ads API.

Rachna R posted that the Add audience segments for reporting AAR is gone! When I checked the AAR version of 2022 vs the version of 2023 I found out that the create DSA options is also gone and the bid more efficiently with enhanced CPC option is not available anymore. Over time Google also added some

Google is already testing a different verification badge style (source)!

Done with the new Google Ads design? Click on appearance and use the previous design.

It’s crazy how hard it is to find the device adjustments at this new Google Ads design…

Dario Zannoni tweeted that in Google Ads Manager it is now possible to create Custom Columns and assign them to Manager Accounts. These columns are automatically shared with all sub-accounts, so there’s no need to recreate them!

Another blue check mark test was found by Rachna R!

Welcome to the Google Ads news from week 14! YouTube bug Yesterday Elisabetta Gallucci posted that there has been a bug for YouTube Ads this week where the spending would go too high. Ginny Marvin tweeted yesterday that “The issue itself has been resolved. The team is currently assessing the impact & next steps. No further action is required

Thanos Bertes posted these 3 tests that Google is using to push the networks. Which one would force you