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Wix has announced Wix with Google Ads. This feature enables Wix users to create Google Ads directly from the Wix platform. Using this feature users can streamline the ad creation process and drive traffic to their site.

Below you find all the news from week 20. Google Ads Benchmarks 2023 WordStream by LOCALiQ analyzed more than 17.000 US search advertising campaigns for their Ads benchmarks. Some findings: – CTR increased in 22 out of 24 industries – CPC increased for 14/24 industries – CVR is down for most industries – 91% percent of

How to show specific Google Ads conversions in Looker Studio.

Interesting video about how to exclude display traffic in YouTube Ads!

By the second half of 2023 publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP). This CMP has to be certified by Google and must be integrated with the IAB’s Transparency and Consent Framework (TCF). When serving ads to users in the European Economic Area or

23 May 2023 Google is going to hold its annual event where they showcase their latest ads product innovations. You can register at: https://lnkd.in/eKMPZqmn

Because of Apple’s App Tracking Transparency policy changes, Google has introduced a new URL parameter that you can use to measure the results of your ads on iOS under Apple’s policies! gBraid is the new parameter that helps advertisers measure app conversions driven by ad campaigns on iOS.

Filip Silobod found out that the new Favicon design test is now also live for sponsored search results!

During Brandcast YouTube announced that is bringing back the 30-second unskippable ad slots to YouTube Select. The 30-second ad will replace two 15-second video spots that are currently available on YouTube Select CTV video content YouTube is also introducing ads when users pause videos! Besides these updates, Google talked about AI integrations with voice and

Navah Hopkins found out that you can now see data on where and when your PMax campaign was served!