SEA

Beauty ads offer a tool that lets consumers preview what different products might look like on themselves.

Google is expanding support for YouTube Select forecasting in ReachPlanService to additional markets on November 14, 2023.  They introduced two new error codes in v15 of the Google Ads API to support these new markets. If you use this feature, make sure you update your code before November 14, 2023.

Microsoft Search & News revenue has grown by 10% in Q3. For the full statement: https://lnkd.in/g3Rbma2U

Thomas Eccel found this new feature in his Pmax Campaign called product type.

Arjan Schoorl found this new feature excluded themes! With excluded themes, you can exclude the following themes: – Content suitable for family– Games (fighting)– Games (mature)– Health (sensitive)– Health (source undetermined)– News (recent)– News (sensitive)– News (source not featured)– Politics– Religion These themes are replacing the content label: content suitable for families.

I think I posted about this feature a few weeks ago but more people are now seeing the new invoice overview in MMC’s. Credits to 🔷 Oscar Abad – Especialista Google Ads – Product Expert

Biggest mistakes I see in accounts: – smart bidding without enough conversions– not segmenting, normally for Pmax in bigger accounts– too much segmenting, SKAG style– not measuring Product ID, needed for remarketing products– not tracking interesting conversions (added products, start payment, etc.)– not using the Ads tag– using broad match without understanding the reach– having

Thomas Eccel found out that you can now select specific device models, operating systems, and networks on the campaign level for Demand Gen Ads!

Google is investigating a Display & Video 360 issue!