SEA

Google has officially announced the rollout of item-scoped parameters in the GA4 BigQuery export report

Rudolph Dekker found out that Google has introduced a new feature to enhance the vacation rental search. When users search for vacation rentals on Google and click on a property, they’ll be able to see multiple sites. Rudolf stated that his new feature will roll out in most parts of the world by November 2023, with

Anthony Higman found out that Google is now showing competitors in LSA after you send your message to a company.

Microsoft is launching its competitor of Google Adsense called Microsoft Pubcenter. For now, it’s a U.S.-only pilot program. For more information, please refer to this link!

Tiago Goncalves just sent me this picture! Could search themes replace custom segments, I think it can. Maybe this creates more reach again.

Thomas Eccel & Navah Hopkins just released that Google has increased Pmax search themes up to 25 per Audience Signal and launched new best practices. Search themes only work for Google Search. In the image below you can read how this works.

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AlphaStreet shared this amazing infographic that shows some results of the 2023 Q3 earnings report. Some findings: – 21% growth in ad revenue– daily users have grown– monthly active users have grown– cost and expenses are down by 7%– headcount -24%– revenue grew by 23% For more information read: https://lnkd.in/etuFFyKE

If you use optimized targeting in your remarketing campaign it’s not remarketing anymore!  If you are running remarketing check your settings to be sure you are not using optimized targeting. You can see If you are using optimized targeting at audience segments. Opting out can be done in ad group settings when you click on