SEA

Google has sent me a reminder that from 16 January 2024, they will begin to apply the requirement of certified CMP’s that integrates with IAB Europe’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) or the UK. This policy covers publisher products like Google AdSense, Ad Manager, or AdMob.

Thomas Eccel just messaged me that I’m listed on the top 50 most influential PPC expert list from Marketing O’Clock. Very cool! For more information, please refer to this link!

Thomas Eccel found these new device metrics in PMax!

Search Engine Land already released the news but now Freek Kampen found some more information and documentation from Google about the integration of enhanced conversions in GA4 and the rollout of protected audiences API. For more information about Enhanced Conversions in GA4. Frederik Boysen wrote a detailed post about it: https://lnkd.in/ezSQcai9

Google has released the trending page for 2023. For more information check: https://lnkd.in/gZQbhxgn

Below you find the Pmax changes from 2023. Keep in mind that we have different phases: the announcement of a tool, seeing it in beta, and the official rollout. November: – Performance Max welcomes generative AI– More Insights in the insights tab(more reports/charts)– automatically created assets on by default– Conversion data insights for audiences– Shorts

This month Google is making some updates to the Advertiser verification program. Google will provide more information about the business operations verification process. This update will add a step-by-step guide to complete the verification clarify, reasons for failing business operations verifications, and add example scenarios in which an advertiser may be selected to complete business

Leon Reschke found this new Google Ads column called Website coverage. This column has been automatically added to Negative dynamic ad targets and is a new optional column in the tab Dynamic ad targets. Now I did not know about this column but Thomas Eccel has already seen this a few months ago! So not

Google has officially announced that you can now use multi-formats for Video Reach Campaigns.

Dario Zannoni discovered that the Demand Gen Costs are split up into different payment models: ・Banner Ads: CPC・Video/YouTube: CPM・Video/Discovery: Cost per engaged view I’ve included an example of his post below.