Author name: Adriaan

Google is rolling out new updates ahead of Marketing Live, including an “Image to Animation” tool. This feature uses AI to turn static images (like product photos or banners) into short, 4-second animated clips without sound. It’s a simpler version of the existing “create video from images” tool. Unlike full video creation, it only produces […]

Google is now showing sponsored ads in the “Sponsored stores” section within product details on the Google Shopping tab, expanding ads beyond the top-of-page placements and into areas that were previously more free-listing focused. Spotted by Brodie Clark and covered by Barry Schwartz, the change suggests Google is continuing to blend paid placements deeper into

ChatGPT is starting to show ads to logged-out users a small change with big implications. By expanding beyond signed-in users, OpenAI is increasing ad inventory and making it easier for advertisers to scale spend. Until now, limited reach has been a key constraint despite strong demand and lower entry costs. Ads are integrated directly into

Google has introduced a new feature in Demand Gen campaigns that allows advertisers to upload static display ads for placement on the Google Display Network. Advertisers can upload up to 20 images in standard display sizes (like 300×250 or 120×600) using formats such as GIF, JPG, or PNG. These ads will run exclusively on the

Google has released v24 of the Google Ads API, introducing new features focused on improving conversion tracking. The headline addition is support for conversions with cart data, which allows advertisers to access deeper insights such as average cart size and revenue per transaction. To take advantage of these updates, advertisers need to upgrade their client

VIVEK GUPTA saw the new section where do you want to run ads live! Looks like more people are now seeing it. The first time I saw it was a couple of months ago!

Google is phasing out the old “AW-XXXXXXXX” tag format and replacing it with a unified “GT-XXXXXXXX” tagging system across platforms like Google Ads, GA4, and Floodlight. The goal is to standardize tracking across Google’s ecosystem, which should: – Reduce tag conflicts– Improve data flow between platforms– Deliver more consistent attribution and reporting This also introduces

Google is changing how daily budget pacing works when ad schedules are used, starting June 1, 2026. The key point is that spend may fluctuate more from day to day depending on when ads are scheduled to run, rather than being evenly distributed daily. However, overall billing limits are not changing advertisers will still be

OpenAI is testing a new ChatGPT Ads Manager, signaling a move toward a more advanced, self-serve advertising platform similar to Google Ads or Meta’s ad tools. The new interface allows advertisers to run, monitor, and optimize campaigns in real time, a big upgrade from the current limited system that mainly provides basic reports (like weekly

Watch out, fake Merchant Center active! Spotted by Aleksejus Podpruginas.