Pmax Brand Exclusion
Thomas Eccel found the new Pmax Brand Exclusion that is nowavailable as beta!
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Google is pushing opt-in to auto-applied recommendations
Julie Friedman Bacchini received a mail where Google was pushing to opt-in to auto-applied recommendations. Enjoy the slides…
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Reviews matter
Reviews matter! Go Fish Digital found out that moving from a 4 star to 3 star rating results in a 70% trust decrease.
Google Ads news week 16
Below you find all the news from Google Ads week 16. Audience insights in Ads library Dario Zannoni found out that the Google Ads Library now shows audience insights directly. Vehicle Ads out of beta Yesterday I wrote that vehicle ads are available in the US and Canada but this was still a beta. Now Google
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Promote employees LinkedIn
Spotted by Liam Fallen companies can now promote posts of employees!
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360-degree photo SERP
Steve Nouri found this 360-degree spins of sneakers in the SERP. These 360 spins are reconstructed from 5-10 views that were already available in Shopping.
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Brainlabs broad match study
Brainlabs has done a study on broad match with AAR. In the picture you see a clear uplift in conversions but keep in mind that the CPA also increased with 37%. More information
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Lives Affected Box
To give more information about Horrific Events. Google has made a Lives affected box.
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Google AdMob updates
Google has announced some updates for Ad Mob: – more choice trough increased inventory access with multiple calls– improvements to AdMob bidding and revenue optimization
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Google has renamed FLEDGE to Protected Audience API
They renamed it because they think it gives a better explanation. FLEDGE is a proposal to serve remarketing and custom audience use cases, designed so third parties cannot track user behavior. https://privacysandbox.com/intl/en_us/news/protected-audience-api-our-new-name-for-fledge
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