Google Ads News New YouTube Shorts Guide Just came across a new help page from Google: “Your guide to YouTube Shorts ads.” It explains how Shorts ads work, which campaign types support them, and how to create effective ads. A quick summary: YouTube Shorts ads are short, vertical, full-screen video ads that appear between organic […]
Google Ads news – April Recap Read More »
Microsoft (MSFT) reported strong Q3 results, beating Wall Street expectations on both revenue and earnings, driven by robust cloud performance. The company posted: Earnings per share (EPS): $3.46 (vs. $3.21 expected) Revenue: $70 billion (vs. $68.4 billion expected), up from $61.8 billion a year ago Commercial cloud revenue: $42.4 billion (vs. $42.2 billion expected), up
Strong Microsoft results Read More »
Meta beat Wall Street expectations in Q1 2025, reporting revenue of $42.3B (vs. $41.3B expected) and EPS of $6.43 (vs. $5.25 expected). Advertising revenue hit $41.39B, also beating forecasts. Reality Labs posted a $4.21B operating loss. Despite concerns over ad spending, Meta forecasts Q2 revenue between $42.5B and $45.5B, topping expectations.
Google is rolling out channel-level reporting, full search terms data, and richer asset metrics in Performance Max. Giving advertisers deeper insights into where and how their campaigns perform across Search, YouTube, Display, Gmail, and more. Updates: – New Channel performance page with visual insights and breakdowns by format (e.g., Shopping ads, video)– Search terms reporting
Channel-level reporting for Performance Max🚨 Read More »
Yet we spend 92% of our budget on the 5% who are. – 90% of vendors who made the shortlist were already in the buyer’s mind before they started looking.– 81% of purchases go to the brand buyers thought of first.– But only 8% of the spend goes toward brand building. Something doesn’t add up.
95% of B2B buyers aren’t ready to buy Read More »
A trap that can happen in performance marketing: chasing short-term conversions without thinking about who’s going to convert later. This chart sums it up perfectly 👇 If you don’t actively create demand, you eventually hit a ceiling no matter how good your campaigns are. Brand-building isn’t just a “nice to have.” It’s how you grow
From “Building Brand to ‘Future Demand” Read More »
Google Ads now offers automatic video generation for Demand Gen campaigns. On the Review page, advertisers are prompted to add videos to boost reach, with suggested video thumbnails, estimated impressions, and performance metrics. If no video is uploaded, Google can auto-generate videos in horizontal, vertical, and square formats. This feature was first spotted by Hana
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In B2B marketing, people often overestimate how many people actively reject a brand and underestimate how many simply don’t know it exists. The real challenge isn’t rejection. It’s obscurity. According to research from the Ehrenberg-Bass Institute, lack of brand awareness is a far greater barrier to growth than negative perceptions. That means trying to shift
Obscure ≠ Rejected Read More »
This chart from the Ehrenberg-Bass Institute shows the long-term impact on sales and it’s a warning for marketers pushing for short-term savings by cutting media spend. Brands that stop advertising see a steady, prolonged decline in sales over several years. Small and medium brands are hit the hardest, but even big brands aren’t immune. There’s
What happens when brands stop advertising? Read More »
It’s easy to say, “We need more revenue,” But where exactly should that growth come from? New research from the Ehrenberg-Bass Institute breaks it down with data and challenges some common assumptions about buyer behavior and growth focus. According to a recent article in Marketing Letters (May 2023), here’s how brand sales and growth potential
“We need more revenue” Read More »