Author name: Adriaan

Thomas Eccel spotted this lead funnel view in Google Ads! I have never seen this funnel before.

Glenn Gabe & Barry Schwartz found out that Google Search is showing an interface were it shows products and shopping deals by category!

Google Ads is based on keywords and you steer on those of course but you still have other options. Below you find a small list of other things you can steer on: – location– device– ad schedule– audiences– ad copy– landing page– placement (display ads) You always want to have a reason to steer on

Arpan Banerjee found out that Google Ads is now showing the call waiting time in Ads!

Did you know that you can add some keywords behind your name? This just gives you an extra option to show your function! In your title, you can then type something you do rather than your function only. You find this function in your profile. Click on the pencil on the right below the banner.

Happy to announce that I’ve been selected for the top 25 most influential PPC experts. If you want to vote for a person on the list you can vote at: https://www.ppcsurvey.com/

PPC Mastery training Bob & Miles from PPC Mastery are hosting a free live training this week, and you’re invited to join! 🔥 What: How to maximize (Google Ads) performance in the Q4 peak season 📅 When: Wednesday, November 8th, 14:30 – 16:00 (2:30 – 4:00 pm) CET Register for free to learn ✓ Practical tips to

This week multiple users got an e-mail saying that Google can now show the Top Quality Store Badge for their store!

No, even if you have Enhanced CPC on it should now work anymore. It will just operate the same as manual bidding. So if you have it on it should now work anymore. Curious when Google is removing this function from the UI.

TrueClicks, DataFeedWatch by Cart.com, God Tier Ads, Optmyzr, Producthero.com, Smarter Ecommerce (smec), and Swydo are creating a report that establishes benchmarks, identifies trends, and helps marketers around the world understand what’s working and what’s not in PPC. If you want this valuable date go to to PPCsurvey.com, you also can: • Find out who’s shortlisted in the Top 100 Most Influential PPC Experts•

Search Engine Land released this list from Google thas was shown in the Antitrust case. Below you can see the top search terms based on revenue!

Google has launched the general availability of Structured Data Files v7.

I thought I was the first one but Anthony Higman beat me again by findingsome changes to the Google Ads summary! They now show blue buttons to apply recommendations and they show the optiscore!

Google has released Ads Editor version 2.5

DataFeedWatch by Cart.com has released its Multichannel Marketing Report. You can download it at: https://lnkd.in/e67yuSp2 Some findings: – East Asia has increased their use of channels– Most eCommerce sectors see a significant decline in channel usage– Search channels drop by a whopping 7 percentage points– Discount strategy on the rise: number of products discounted grew by almost

Google has announced the launch of Display & Video 360 API v3 out of public beta and into general availability. With this launch, v3 becomes our recommended version, and our guides have been updated to reflect v3 features and conventions.

I received this message from Yu-Rong Roovers I can’t remember seeing smart default value before. This option keeps current targeting settings for your audience segments.

Yesterday was the Final Tips and Tricks for the Holidays from Google. If you want to watch this back check: https://lnkd.in/ed2uuydt

Google has launched a tool called the Ads Privacy Planner. With this tool, you can answer a few short questions about your Google Ads setup, and Google then recommends measurement solutions to power a privacy-first ad strategy. Link: https://lnkd.in/eEsCp2pf

When you start with a search campaign for the first time you can start really small with a few exact transactional keywords and see if you get some traffic and conversions with those keywords. You could also start broader with phrase keywords and see what that does. After some weeks you can still exclude keywords