Author name: Adriaan

Google has stated that changing the ROAS should not trigger a learning phase.Smarter Ecommerce (smec) made an awesome research and chart about changing the ROAS and the impact. After doing this research they gave the following tips: – campaigns with less than 60 monthly conversions are more volatile– tROAS changes of + 30% are not

Victor Serban shared this negative broad match example yesterday! Good to know that they work before you apply them.

Google will start to limit applications to the click tracker certification to one quarter a year. Submissions from click tracker service providers will be processed by Google teams only during that quarter. Specific timelines: For 2023, Google will continue to accept new applications until December 1st, 2023. Afterward, applications will not be processed for the rest of

Dario Zannoni found some documentation about a new function called Google Ads Solutions. Google describes this tool as follows “help you create automated and customized workflows without making changes to the code”. Normally these functions are done with scripts so it could be that Google is working on maybe an AI-powered tool. For more information

Interesting slides that Maximilian vom Eyser shared on his profile about the four stages of the average Holiday Shopper!

Arpan Banerjee found out that you can now see the change history based on performance or user.

PPC Mastery is giving some crazy Black Friday deals! If you always wanted to become a member of the PPC Hub now is your time to join the PPC Hub from Miles McNair & Bob Meijer. Freelancers get 500 euros off and teams 1.000. For more information visit: https://lnkd.in/eGQEDNvG

Google has launched new generative AI tools for the holiday season: – AI-generated gift ideas– AI-Generated Appearal Images– Virtual Try On for men For more information read: https://lnkd.in/egjyER-b

Raman Yadav found out that Google is now promoting its personalized support service. Link(does not work from my location): https://lnkd.in/gBjqK3wW

Google will begin to accept and run ads for sports betting from licensed entities in Florida.

Glenn Gabe found out that Google is testing with You may also like Ads.

Victor Sellés Guillemat found out that Google is testing with a bigger logo size in Google Ads.

Google is now testing with 5 pictures in one Ad!

Raman Yadav found out that Google is now showing the pacing budget on account level!

Mélanie Batista shared the Vehicle listings partner portal with me. Now because vehicle ads are not widely available in Europe lots of people don’t know that you need to register here for these Ads. But Vehicle Ads are coming in beta to the U.K so it’s good to know that you need to register here

Black Friday is coming soon and I already see news articles about fake discounts! How do these discounts work? They show a price it never had and that shows a much higher discount of course…

80% is the default confidence interval of Google Ads experiments!

Thomas Eccel found out that you can now see colors in the change column when you compare metrics!