Author name: Adriaan

Arpan Banerjee found this shortcut for Google Ads Conversions! Very useful if you want to change the conversion goal category for example.

Looks like there is some error in one of my Google Ads keyword reports I can only see 08-01-2024 till 23-01-2024…

Google is now rolling the reach, awareness, and consideration objectives out slowly. This merge was already seen a few months ago.

Tina from Exsitec just sent me a message with this workaround for the end date of an experiment. If you are being limited by the maximum number of days for an experiment. Just accept it and change the date at the experiment overview section.

In February 2024, the Google Ads Other Restricted Businesses policy will be updated to restrict plumbing ads in the Netherlands. Google will begin enforcing the policy update on February 22, 2024.

Arpan Banerjee found out that if you make significant account changes during the pending of the advertiser verification process you may be asked to re-verify again.

Bob Meijer & Miles McNair are organizing an advanced conversion tracking mastery workshop! With the upcoming tracking changes, this is great timing and a good deal. The workshop will be held on February 8th from 14:00 – 16:30 (2:00 – 4:30 pm) CET and cost €99. Now besides the workshop you will also get Free

Search console has changed how they evaluate and count impressions and clicks for Job listings and detail pages. This can affect your clicks and impressions.

Teodor Yordanov found out that Google is now testing with one headline only in Ads.

Thomas Eccel just received this email. Looks like Google might take action against accounts that have no GDPR consent banners!

In February 2024, the Google Ads Gambling and games policy Mozambique country-specifics will be updated.

– Lead generation doesn’t have stock levels– Offline conversion tracking is crucial for Lead Gen– POAS is a good bid strategy for E-commerce– For E-commerce, you want to optimize product feeds and use Merchant Center– Lead Gen process is much longer– E-commerce can have high return rates– E-commerce shows prices openly– For E-commerce, you normally

Phone providers are now already using Circle to Search in Phone Ads!

Arpan Banerjee just sent me this message about the categories Google Ads shows in the Performance Highlights. I have never seen these before.

– Add negative keywords– choose relevant keywords– don’t use the display targeting from the beginning

Don’t make the length of an event in GA4 too long otherwise the event will not be reported as a conversion!

Google Ads News Performance Max Masterclass by Google Arpan Banerjee sent me this message on Monday that Google is going to hold a masterclass for PMax. The PMaxStellar (A Masterclass on Performance Max Campaign) is a livestream workshop session that brings together industry and Google Ads Performance Max campaign experts. Google is organizing this event

Google Ads news week 3 – sponsored by ProfitMetrics.io I’ve included below all the Google Ads news from week 3: Pmax masterclass: https://lnkd.in/egkvbPP4Remove Pmax video: https://lnkd.in/e3tu-3dsYouTube slower?: https://lnkd.in/eRNnukG8New Display & Video 360 resources: https://lnkd.in/ejc-c2UfNew pop-up enhanced conversion account level: https://lnkd.in/eU86eXWVGoogle lays off employees: https://lnkd.in/eWFJZ_2rGoogle changes DMA: https://lnkd.in/eGyeckCKTwo new search features: https://lnkd.in/ezMKS6CGNew article consent mode: https://lnkd.in/e7sDmkYkDiagnose

Barry Schwartz just found a complaint that Google was showing where Google was showing a paid real estate listing in the Google News portal!

Google has announced some PMax Guide enhancements! For more information go to: https://lnkd.in/ez8iJYAg

A higher ROAS does not mean more profit. If you look at the graph below from Maximilian vom Eyser you see that at some point the traffic will become much more expensive.

Another interesting finding from Dario Zannoni. He discovered and shared on his profile that Google has released a FAQ for Demand Gen! The FAQ has 4 different sections: ・Transitioning from Discovery to Demand Gen・Billing & Bidding・Audiences・General For more information about the article visit: https://lnkd.in/eQYcWTjz Also, make sure to follow Dario Zannoni he finds changes in

On Wednesday Google announced the deprecating of cross-device conversion metric values in the bid manager API.

Anthony Higman found out that Google has added a new feature called Image Upscaling Enhancements. With this feature, you can automatically enhance your photos and scale them so that you meet the minimum size requirements for serving. For now, it is only available for Performance Max and Responsive Display Ads. For more information go to:

Tools like Google Lens make image search more important and keywords less important. If these tools gain traction you should make sure to have good pictures. Over the last year, we already have seen Google invest a lot in better image search. Definitely something to keep an eye on.

Matinique Roelse found out that Google changed the maximum days of an experiment to 84 days in his account.

Miles McNair already posted about how they help members of The PPC Hub build meaningful relationships with Fika. That post reminded me that I had two separate PPC meetings this week with Mike Ryan and Floris van Vleuten. Now you might think that I have spoken to a lot of connections that react on my

Patrick Gehn found out that you can now see under the diagnose tab why you are eligible for store visits or not.

Google has released a new article on consent mode v2. This article does not really tell anything new. If you have not read any article about it check this one for sure. For more information, please refer to this link!

Matinique Roelse just received this mail from Google about Consent mode v2! In the title they still talked about March so that date is still on.

Now I saw this mistake at an account a few weeks ago. They were measuring contains thank-you as a conversion. The problem… The company had multiple thank-you pages for example: thank-you-job-applicant and thank-you-malfunction. Now we only wanted to measure thank-you-quote-request. So I made some changes of course. This is also one of the reasons why

Want to take control back in PMax? Start implementing negative keywords and if you have a automatically created video make sure they remove it! Information on negative keywords: https://lnkd.in/env4auz8 Information on excluding video: https://lnkd.in/eXhdYCNb

Google has laid off hundreds of employees from the advertising sales team. For more information, please refer to this link!

If you don’t have this function on Google will now show this setting in the set-up of a conversion.