Author name: Adriaan

You get to design your day around you. Your energy. Your focus. Your rhythm. Not someone else’s schedule. Not a 9AM meeting that could’ve been an email. For me, that means going to the gym when it actually feels good. Not squeezing it in before or after work. Not dealing with peak hour crowds. Just […]

Security researchers have uncovered a method used by Meta (Facebook, Instagram) and Yandex to secretly track Android users’ browsing activity, even when using Incognito mode or VPNs 🤣 By exploiting a loophole in Android’s localhost communication system, both companies could link browsing behavior to user identities, bypassing cookies, permissions, and even private browsing protections. This

2 weeks ago, Google stopped tracking EU conversions for one of my accounts! – No conversions– No remarketing– No optimization signals A silent performance killer. But here’s how I fixed it in 48 hours 👇 👉 I scanned the site with Cookiebot Web CMP by Usercentrics👉 I found some sneaky trackers (Woocommerce)👉 I blocked those👉

For some accounts delayed conversion value is a real thing. See this example below. If I would only look at today I would see 78% of the conversion. However it takes up to 13 days after an impression for most of the conversion data to be reported. That’s why only looking at that data is

Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.” Google’s more like, Nah, if they didn’t click, it doesn’t count (unless it’s Display or YouTube). Here’s the deal: Facebook Ads: Tracks VTAs. Super generous. Even modeled data fills in gaps post-iOS 14. Great for

iOS 26 is here, and it’s again a shake-up for marketers, analysts, and attribution. Apple is doubling down on privacy in Safari and Mail. The result? Tracking is about to break in a lot more places. Here’s what’s changing: Safari now blocks fingerprinting by default– No more using device/browser data like screen size, cores, or

You can implement the advanced modeling with cookieless pings. But it won’t work. This is because of the threshold. For conversion modeling these thresholds are 700 ad clicks over a 7 day period, per country and domain grouping.

Here’s the real breakdown: Meta Ads Meta can spend up to 175% of your daily budget on high-performance days, but no worries they keep the weekly spend in check. Over a calendar week (Sunday to Saturday), your total spend won’t exceed 7x your daily budget. Example: If your daily budget is €100, Meta might spend

A new “Preview Ad” button has been added directly within the View asset details screen. When clicked, the preview opens immediately in the same window, instead of requiring users to navigate away. The change was first noticed by Govind Singh Panwar & Barry Schwartz. This update streamlines the workflow for advertisers by making ad previews