Google Ads has updated its campaign creation interface once again, giving AI-guided campaign creation a more prominent position.
In March, the AI-guided experience was first spotted, with the manual setup option displayed directly below it.
Now, the free-text input box takes center stage, while the manual setup option has been moved to a less prominent link labeled “Create campaign manually.”
View the updated Google Ads campaign creation interface
This change further emphasizes Googles push toward AI-assisted campaign creation while keeping manual setup available for advertisers who prefer greater control.
The update was shared by Zeeshan Ali and highlighted by Hana Kobzová.
