Google has improved the Popular Products reports in Merchant Center, expanding both coverage and the quality of available insights.
The updates, introduced in late June 2026, are designed to provide a more accurate and comprehensive view of product performance. As a result, merchants may see changes in which products and brands are classified as popular, along with shifts in rankings, coverage, and performance across supported regions.
The Popular Products report highlights trending products and brands on Google while also showing the availability of a merchant’s own products. Data is refreshed weekly, although some new metrics can take up to two weeks to appear.
Google also confirmed that these reporting improvements apply to the Merchant API and BigQuery.
Thanks for sharing Hana Kobzová & Barry Schwartz.
