Lookers like Google are rolling out Data Manager for more users.
This was discovered by Felix Mayo!
Data manager is a new centralized hub within Google Ads that simplifies how you import and activate customer data.
Instead of managing integrations across multiple tools, Data Manager lets you:
– Import first-party data from external systems
– Manage linked accounts like GA4, HubSpot, or Salesforce
– Consolidate tagging and data sources
– Activate your data directly in campaigns
