Google has launched a new informational page introducing Video Ads Across Google Surfaces(announced during GML 2025).
This new format blends video content with product information, creating an interactive and engaging ad experience across key Google platforms.
Key Benefits
Brand-Forward Storytelling: Share your brand values and showcase products through compelling video.
Early Funnel Reach: Engage users in “browsy” moments on Search, Image Search, Google Shopping, and Discover.
Shoppable Interaction: Drive traffic to your site with clickable video ads that encourage exploration.
Boost for New Brands: Ideal for increasing visibility and recognition among new audiences.
How It Works:
Advertisers can add high-quality video assets to Performance Max campaigns.
These videos will be displayed in shoppable placements, alongside product listings, to audiences in discovery and consideration phases.
This format is currently available in the U.S. and Canada only during the initial testing phase.
