Advertisers can now access more CTV inventory, including live sports (like NFL Sunday Ticket), short-form video, and new integrations with Tubi, Spotify, and Roblox.
A new retail media solution lets brands run full-funnel campaigns using data from partners like Costco, Intuit, and United Airlines available across YouTube and DV360.
Campaign setup is also faster and smarter, with automated recommendations, real-time insights, and instant reporting built into the platform.
