Google is rolling out channel-level reporting, full search terms data, and richer asset metrics in Performance Max.
Giving advertisers deeper insights into where and how their campaigns perform across Search, YouTube, Display, Gmail, and more.
Updates:
– New Channel performance page with visual insights and breakdowns by format (e.g., Shopping ads, video)
– Search terms reporting now match what you get in Search/Shopping campaigns
– Asset-level metrics now include impressions, clicks, and cost, helping you improve Ad Strength
Open beta starts soon.
More at Google Marketing Live on May 21!
