June 28, 2026

At Cannes Lions 2026, YouTube introduced new Gemini-powered tools to help brands and agencies improve creator-led campaigns. Updates include more detailed YouTube trend data, integrated insights into paid and organic brand performance, a new API offering richer creator and audience information, and creative recommendations for optimizing Demand Gen campaigns. Together, these tools provide a clearer […]

June’s Demand Gen update expands YouTube campaign tools to help advertisers drive more new-customer growth. Key additions include broader automatic video resizing across aspect ratios, Gemini-powered creative optimization recommendations, and Web-to-App Acquisition Measurement to track app installs generated by Demand Gen campaigns. Measured reports that 72% of incremental YouTube conversions come from new customers.

Most Google Ads accounts don’t fail because of budget. They fail due to structural issues, tracking problems, and wasted spend. Here’s the simple roadmap we use to scale profitably: 🔍 1. Campaign Audit Identify what’s working vs. wasting spend• High CPA keywords• Low CTR ads• Weak landing pages• Search terms report = goldmine 🧠 2.

Alphabet is far more than a search engine. It operates one of the largest technology ecosystems in the world, spanning AI, advertising, cloud infrastructure, robotics, health science, and autonomous vehicles. However, unlike many traditional companies, Alphabet constantly launches, restructures, and shuts down projects. Understanding what is still active versus what has changed is key to

ChatGPT has memory but most people aren’t using it right. If you want smarter, faster, more relevant answers, don’t just type “Remember me or my tone” Instead, try this: ❌ Bad prompt:“Remember me.” ✅ Better prompt:“Remember that I’m a digital marketer.” 🏆 Best prompt:“Remember that I’m a B2B marketer focused on SaaS lead gen. I