Since the EU ruling, you don’t have to use Google’s own CSS for Shopping ads. You can choose a Comparison Shopping Service (CSS) partner instead. What is CSS? CSS = Comparison Shopping Service An alternative way to run Google Shopping ads in the EEA. What actually changes? → You still manage everything in Google Ads→ […]
CSS in Europe — What Actually Matters Read More »
It’s could be your input… Things like: → Changing budgets too often→ Editing campaigns before data settles→ Switching bidding strategies too quickly→ Testing without clear structure Every time you do this, you reset the system. And Google Ads needs stability to learn. 👉 No stability = no reliable performance. The best-performing accounts I’ve seen all
If your Google Ads performance feels inconsistent… Read More »
They don’t break your account overnight. They don’t trigger warnings. They just slowly drain your budget. Things like: → Slightly wrong conversion tracking→ Scaling before data is stable→ Paying for irrelevant search terms→ Sending traffic to a weak landing page Individually? Easy to ignore. Together? Expensive. Now flip it: → Accurate tracking→ Scaling after proof→
Some Google Ads problems don’t look like problems. Read More »
Starting September, all DSA campaigns will automatically upgrade to AI Max a smarter, AI-powered way to scale Search performance. What’s new: – +7% more conversions on average– Better targeting with real-time intent signals– AI-generated, high-performing ads– More control (brand, location, messaging) Timeline: Now: Optional upgrades available September: Automatic upgrade begins End of September: All campaigns
Google is upgrading Dynamic Search Ads to AI Max Read More »
Just got this from Renaldo Spin looks like an alpha/beta test for partner selection inside Performance Max 👀 If this is rolling out more widely, it could be a pretty big shift. One of the biggest limitations of PMax has always been the lack of control over where ads show. Being able to influence (or
PMAX placement test? Read More »
