March 22, 2026

Most advertisers are scaling spend. Very few are scaling profit. ROAS tells you how much revenue your ads generate. But it ignores the costs that actually decide if your business makes money. Think about it. ROAS doesn’t include: • product costs• shipping• payment fees• returns and discounts So you can hit a “great” ROAS… and […]

Here’s why most Meta accounts aren’t actually optimizing for profit ↓ “Performance” in Meta usually means revenue. But revenue ≠ profit. That disconnect is where growth stalls. This is the real Meta Ads problem, in sequence: Tracking misses conversions Browser restrictions and blockers create blind spots. Your algorithm optimizes on incomplete data. Algorithms optimize for

Most marketers optimize for ROAS. But ROAS can be misleading. Two products can show the same ROAS while having completely different profitability. Example: Product A Price: $100Cost: $80Profit: $20Ad spend: $20ROAS = 5xPOAS = 1x (break-even) Product B Price: $100Cost: $60Profit: $40Ad spend: $20ROAS = 5xPOAS = 2x Same ROAS. Very different profit. The takeaway:

Most Google Ads accounts optimize for conversions… but they rarely separate new vs returning customers. That’s a mistake. Because the economics are completely different. New Customers • Higher CPA• Acquisition investment• Drives long-term growth Returning Customers • Lower CPA• Higher conversion rates• Higher lifetime value If you optimize campaigns without separating them, you can easily

Most brands measure new customer acquisition the wrong way. They optimize for: NC-ROAS (New Customer Revenue on Ad Spend) Revenue from new customers ÷ Ad spend. Sounds logical. But there’s a problem 👇 It completely ignores costs like: • COGS• Shipping Which means you can scale campaigns that look profitable but actually lose money on

LinkedIn is upgrading its Feed using advanced AI so professionals see more meaningful and career-relevant content. Instead of relying mainly on keywords or popularity, the new system understands the deeper topic of posts and connects them to your skills, goals, and recent activity. It also looks at your behavior as a journey over time what

Most Google Ads campaigns fail before they even start. Not because Google Ads doesn’t work. But because the setup is wrong. After auditing dozens of accounts, I noticed the same mistakes over and over. So I made a simple checklist 👇 How to set up a Google Ads campaign that actually gets conversions Key things

Most Meta Ads tracking is still too dependent on the browser. With ad blockers, iOS restrictions, and cookie limitations, a lot of valuable signals never reach Meta. That’s where Meta Signals Gateway comes in. It allows you to send first-party data directly from your server to Meta, improving signal quality and campaign performance. Key benefits:

Most advertisers think Meta Ads stopped working. The uncomfortable truth? Meta Ads didn’t stop working. The easy profits did. Here are 4 uncomfortable truths about running Meta Ads in 2026: 1️⃣ Targeting is weaker than it used to bePrivacy updates and signal loss mean interest targeting is no longer sharp.Audiences are broader, noisier, and harder