February 20, 2026

I made a parameters list for cookies with the help of Cookiebot Web CMP by Usercentrics. In the list you find the built-in parameters for the Google Tags. For the other tags, you see that they don’t have built-in parameters. You must check these yourself for every tag. For the Google Tags, you can also […]

Version 1.5 of the Data Manager API introduces enhanced tools for audience and user list management. Key updates include: End-to-end user list management: The new UserListService enables full lifecycle control create, retrieve, update, and delete user lists directly through the API. PartnerLinkService: Securely manage connections between advertiser and data partner accounts across Google Ads and Display &

Google started to send email about: Update to Demand Gen Lookalike segments! Thanks for sharing Arpan Banerjee.

Here’s how Google’s AI Max workflow actually works ↓ AI Max is essentially a Performance Max-style upgrade for Search. But instead of optimising around keywords and ads, it optimises around intent, assets, and destinations. It’s built on four layers: Strategy & direction↳ Balance automation with control↳ Move from strict keywords to AI-driven search term matching↳

Google has rolled out its AI-powered configuration feature in Google Search Console to all users. The tool lets you describe the analysis you want in natural language, and it automatically applies the right metrics (Clicks, Impressions, CTR, Position), filters (query, page, country, device, date), and comparisons in the Performance report. It’s currently available only for