January 25, 2026

Google Ads has expanded its Text Guidelines feature to support all supported languages as of January 23, 2026. Previously limited to English and a small group of other languages (including Spanish, French, German, Japanese, Italian, Portuguese, and Dutch), the feature is now available globally across all languages supported in Google Ads, according to Google’s official […]

Later this month, Shopify will start enabling merchants to sell products directly through ChatGPT’s “Instant Checkout” experience — meaning users can discover items in a conversation and complete purchases without ever leaving the chat interface. Alongside this launch, OpenAI will charge a 4% fee on sales completed through ChatGPT’s checkout. This fee is in addition

Spotted by Dario Zannoni Google Ads is introducing Campaign Mix Experiments (Beta) — a highly anticipated testing feature that allows advertisers to measure the incremental impact of different campaign combinations across multiple campaign types. With Campaign Mix Experiments, you can run controlled experiments that compare how different campaign setups perform together, rather than evaluating each

January Demand Gen updates – key takeaways Demand Gen is rolling out several features into general availability that were previously previewed, expanding its role as a full-funnel discovery and conversion channel. Shoppable CTV is now powered by Demand Gen Advertisers can enable interactive shopping experiences on YouTube TV screens, allowing viewers to browse and purchase

Google Ads has quietly rolled out an important update to Performance Max: Data Exclusions are now available at the campaign level. With this feature, advertisers can exclude their own first-party data from Performance Max campaigns. This includes: When applied, these exclusions fully prevent Performance Max from targeting users in those lists. This is a significant