September 23, 2025

Google is testing renaming the “Shopping” tab in Search to “AI Shopping.” This change was first noticed by Sachin Patel and posted by Barry Schwartz.

Google has released the google-ads-bom (Bill of Materials) for the Google Ads API Java client library, starting with version 40.0.0. What it is A BOM is a build-time tool that standardizes dependency versions across your project. By importing the google-ads-bom, developers automatically align with the exact dependency versions that the Google Ads client was built

Google has released SDF v9.1, available today for upload and download in the DV360 UI. What’s new in v9.1: Targeting flexibility → You can now configure whether certain targeting applies at Line Item or Ad Group level for Demand Gen Line Items. Combined Audience Targeting → New column added to Ad Group files. Insertion Order

Google is rolling out Demand Gen Drops, a monthly update series highlighting the newest features in Demand Gen. Why this matters: YouTube is quietly becoming one of the strongest AI-driven performance channels. Over the past year, Demand Gen has delivered 26% more conversions per dollar, powered by more than 60 AI improvements in ramp time,

Google is rolling out AI Mode in Chrome and it could completely change how we search, browse, and consume content .What’s coming: – Ask complex, multi-step questions directly from the Chrome address bar – Get instant summaries and follow-up insights while browsing any page – Use text, voice, or even images to interact with the

Thomas Eccel discovered that Google just quietly rolled out a redesigned conversion setup: Website and GA4 conversion actions are now displayed separately.

Barry Schwartz discovered that Google just refreshed its Store Widget program (formerly the “Top Quality Store badge”). There are now three widget types merchants can embed on their websites: • Top Quality Store widget – for stores meeting Google’s highest standards (reviews, policies, performance). • Store Rating widget – for stores with ratings but not

Adalysis just published one of the largest Google Ads match type studies to date: 16,825 campaigns analyzed across different bid strategies. Key takeaways: • Exact match remains the most efficient, highest CTR and conversion rates, lowest CPA. • Phrase match is increasingly unreliable, often with higher CPA and overlap issues, as Google’s expansion makes targeting

Google is now testing full integration of the Local Map Pack directly into AI Overviews. Instead of just pulling snippets, the entire map pack (with business listings, reviews, directions, etc.) is being surfaced inside the AI-generated results. Found by Anthony Higman