September 23, 2025

New features include the ability to follow publishers and creators directly in Discover, with a preview of their content before you commit. On top of that, Discover will now highlight more social content posts from platforms like Instagram, X, and YouTube Shorts alongside articles and videos. Why this matters for marketers and publishers: – Followers […]

The pitch: smarter targeting, auto-generated ad copy, and seamless landing page selection. The reality: many advertisers are still skeptical. Key concerns: – Brand safety risks if AI misrepresents claims (health, finance, skincare). – Accuracy gaps mismatched queries, wrong links, off-brand copy. – Budget leakage into placements advertisers didn’t intend. Google’s response: – Negative keyword lists,

Josh Silverbauer👨🎤 posted that the Google Ads Conversions GTM template now supports new event parameters. This means you can send richer data directly into Google Ads conversions!(First spotted via Alina Elvira Popa)

Meta is rolling out click-to-message ads inside WhatsApp Status, giving brands full-screen placements that lead directly into a chat with the business. This adds a new layer of conversational advertising on one of the world’s most widely used messaging apps. The upside is clear: stronger visibility, seamless engagement, and cross-platform integration via Facebook and Instagram.

The platform is rolling out AI-powered product tagging and dynamic ads that automatically detect products in videos and turn them into clickable shopping opportunities. Imagine: the sneakers in a vlog, the coffee machine in a morning routine, or the mic in a podcast setup all instantly tagged by YouTube’s AI. For creators, this could mean

The U.S. Federal Trade Commission is examining whether Google and Amazon have misled advertisers about how ad pricing and auction terms work. Google is under scrutiny for possibly increasing ad costs without making changes fully clear to advertisers. Amazon’s ad auctions are being reviewed for the use of reserve pricing (minimum bid thresholds) and whether

Anthony Higman discovered that Google Ads New “Ideas To Try” On Video Assets!

Apple has officially released iOS 26 with its big “Liquid Glass” redesign a system-wide UI refresh with translucent elements across iPhone, iPad, Mac, and more. The update also brings live translation in Messages and FaceTime, redesigned core apps like Phone and Messages, and usability tweaks across Safari, Wallet, Maps, and CarPlay. But here’s the key