September 9, 2025

Arpan Banerjee just send to me that Google is sending out the upgrade to Merchant Center API!

A major ruling in the U.S. antitrust case against Google just dropped. Judge Amit Mehta decided: – Chrome stays with Google, no forced breakup.– Exclusive search contracts are banned; deals like the $20B+ Apple default search arrangement must end.– Data sharing is required; Google must open parts of its search index to competitors.– No structural

This new feature helps you generate more conversions from search terms you’re already eligible to show for, without altering your targeting or expanding your keyword reach. Performance Tradeoff: It bids more aggressively on search terms you’re eligible for but normally wouldn’t win. These newer, less-proven search categories may convert at lower efficiency than your top-performing

Zero-click searches have grown quickly since the start of this year! Data from Similarweb