July 29, 2025

Dario Zannoni discovered that you no longer need to manually enable Dynamic Remarketing or set a business type in Google Ads. Google has removed the “Edit Source” step from the setup process there’s no need to switch on specific parameters or define your business type. Now, simply sending the correct data via your Google Tag […]

Aleksejus Podpruginas posted that all historical channel-level data from the beta Pmax (Nov 17, 2024 – June 6, 2025) will be deleted. If you want to keep that data, download it from the Google Ads UI before August 8.

Great pictures from Producthero that shows that to set the ideal ROAS (Return on Ad Spend) target for your Google Ads, it’s essential to balance between profitability and revenue(or even better use POAS) Start by determining your breakeven point based on product margins—this sets the minimum ROAS to avoid losses. Then, use Google’s Bid Simulator

Besides using keyword insertion for headlines you can also use it in your description or display URL.

Here’s how it works (and why you don’t want to use it in competitor campaigns): Let’s say you’re running ads for your chocolate shop 🍫 You can use keyword insertion to dynamically update your ad copy based on what triggered your ad. Example: In your ad headline, you write: Buy {KeyWord:Chocolate} Now Google Ads will

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