July 20, 2025

I came across this Visual Capitalist chart, and it puts things in perspective.ChatGPT is growing fast. But when it comes to global search behavior, Google remains in a league of its own. So what does this mean for marketers, advertisers, and AI users? Let’s break it down. Google is still the default For now, most […]

Looks like Alyssa Knab and Jeremy Young were right. Because other people now also see that they have negative keyword lists in Pmax!

Arpan Banerjee just go access to product studio in Merchant Center! Looks like a further roll out:)

Felix Mayo discovered that when he hovered over the optimization score he could add sitelinks from there, looks like a new workflow!

Want better results from ChatGPT? Use this simple formula to craft effective prompts every time: Context – Set the scene. Example: “You’re a tech-savvy content writer with a passion for engaging storytelling.” Task – Define the goal. Example: “Write a friendly, informative LinkedIn post about productivity tips.” Instruct – Explain the process. Example: “Create a

Not tracking offline conversions for lead generation is the same as not tracking orders for a webshop… You’re just throwing money at “add to carts” and hoping for the best. No clue if they actually turn into revenue. 🤡 Imagine running an e-commerce store and saying, “We don’t need to track purchases, we just want

2025 Google Ads Benchmarks are out from WordStream by LocaliQ Here are the key insights based on 16,000+ campaigns (Apr ’24 – Mar ’25): – Average CTR: 6.66%, but over half of industries saw a decline– Average CPC: $5.26, with 87% of industries seeing increases– Average CVR: 7.52%, with 65% of industries improving– Average CPL:

In 2016, Purple was a little-known mattress startup with a unique product: a mattress made from a stretchy, breathable polymer grid. The team believed that traditional DTC performance marketing wasn’t enough. Their hypothesis? Product education + visual proof would outperform generic mattress ads. They launched a bold video ad: the Raw Egg Test, a quirky,

What if I told you that your “meh” prompt could become a high-performing one in one click? That’s exactly what Prompt Maker does. Launched on the ChatGPT store by Ruben Hassid, this GPT takes your messy idea (“write a LinkedIn post”) and turns it into a structured, goal-oriented prompt designed to get results. 700,000+ people

ChatGPT isn’t just a tool it’s your co-pilot. But how you prompt matters. Enter these Prompt Frameworks that break the guesswork and supercharge your outputs. What’s Inside? Whether you’re creating ad campaigns, solving team issues, or crafting strategies, frameworks like RTF, TAG, CARE, and RISE help you: – Nail your role– Define tasks with clarity–