June 29, 2025

Which brand asset has the most potential for uniqueness?

A study by the Ehrenberg-Bass Institute, based on 1,281 elements across 13 FMCG categories in 19 countries, reveals clear insights into which brand assets are most likely to stand out. The top three assets in terms of average consumer ownership are: – Character– Logo– Typography These assets are more likely to be strongly linked to

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