May 25, 2025

Shopping ads are now showing in AI overviews found by Brodie Clark.

Zeeshan Ali discovered this new contact us beta from Google Ads!

New work flow from Google Ads? No enhanced conversion in the Ads Tag anymore?

Mark Grasmayer discovered that New price benchmarks have launched in Merchant Center!

First ads spotted by Brodie Clark in AI overviews.

Boris Beceric ✅ & Navah Hopkins discovered that you now only need 100 customers in the last 30 days to use them in search campaigns for customer match.

Google is now also sending out emails that they will disable tracking if you do not install consent mode before July 21. I use Cookiebot Web CMP by Usercentrics, myself, for consent mode. I have uploaded a link in the reactions on how to install it.

Google is transforming GA4 into a more cross-channel measurement tool: – Enhanced multi-touch attribution across all channels– New “View-through conversions” metric to capture the full impact of your marketing– New cross-channel budgeting tool, featuring:– Projections Report to forecast performance– Scenario Planner with advanced data modeling for smarter budget planning