Airbnb cuts performance marketing by $541m
In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from performance marketing like search ads and bidding, and investing more in brand marketing and public relations. This decision followed significant cuts during the COVID-19 pandemic, when the company reduced its total marketing spend by 58% in 2020 yet maintained 95% of […]
Airbnb cuts performance marketing by $541m Read More ยป