Arpan Banerjee just sent me that starting June 2025, Google will roll out on-device conversion measurement for iOS App campaigns via the new Firebase SDK (v11.14.0). This improves campaign optimization and reporting while protecting user privacy (no user-identifiable info leaves the device). Key points: – Uses IP and other signals for better attribution. – Works […]
Google Analytics for Firebase SDK update (iOS) Read More »
To help marketers adapt to complex customer journeys and privacy shifts, Google introduced four key updates: Streamlined Data Setup with Google Tag Gateway A new server-side tag solution improves measurement reliability and control, while upcoming confidential computing will enhance data security and transparency. New Diagnostics for First-Party Data Enhanced tools across Google ad platforms help
New ways to improve data strategies and App measurement Read More »
Arpan Banerjee discovered that Google is again testing with sitelinks with pictures!
Site link with pictures? Read More »
Anthony Higman discovered that Google is testing by showing the exact Ad Placements in the SERP on every single page! For the video check this post.
Exact ad placement? Read More »
Google Ads often counts existing customers as new, so you pay acquisition costs for retention.
Join the free webinar on June 30 at 14:00 CEST to learn how POAS, profit data, and real LTV fix this.
Bid for future profit not easy conversions.
