New ad strength guide
Thomas Eccel discovered that Google has released this new ad strength guide. You can check it here: https://lnkd.in/eTTjudac
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April 14, 2025
New Screenshots for video ads Demand Gen 🚨
Thomas Eccel already posted it but now Arpan Banerjee has sent me the official announcement. Video Ads for Demand Gen campaigns will soon start using landing page screenshots to improve your YouTube ad performance.
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Require work email
Interesting update found by Dario Zannoni, The possibility of requiring a work mail in Meta!
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Has Google quietly relaxed punctuation rules in ad headlines?
Tristan van Duin noticed that an ad using an exclamation mark in the headline. Normally against Google’s policies, it was approved and is live in the SERP. While it’s too early to judge the impact on performance, it’s a surprising shift from Google’s historically strict punctuation rules. Has anybody seen similar approvals recently?
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New PMAX update 🚨
Google continues to expand Performance Max capabilities with new features focused on control, reporting, and asset variety. New Goals & Reporting Features Retention Goals are now available to all advertisers bid more for lapsed customers and prioritize high-LTV segments. Customer Acquisition Cost Reporting is now in campaign reporting track CAC using new customer goals in
Collab Announcement ⚠️
(And we’re stoked to share this…) To all Agencies, Brands, and Freelancers out there 👇 A while ago, Denie Geertzen 🟢 🟢 and I were chatting. We kept hearing the same two questions pop up: 🗣️ “Do you know someone who specializes in…?”🗣️ “Do you know a business that needs a…?” There’s clearly a need
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