March 17, 2025

Google is clarifying its Google Ads review process, explaining how it uses AI and human evaluation to detect policy violations and remove harmful content, including ads, assets, destinations, and accounts. To determine violations, Google reviews various sources such as ads, accounts, websites, user complaints, consumer reviews, regulatory warnings, and third-party information.

The updates: System Requirement: – The Mac version now requires macOS 12 or later.- Support for versions 2.5 and below will be New Features: – Manager Account Labels: Labels from MCC accounts can now be attached to campaigns, ad groups, keywords, and ads. – Shopping Ads on Excluded Brands: Performance Max campaigns can now show

Google Marketing Live returns on May 21, showcasing the latest AI-driven ad innovations across Search, YouTube, and more. What to expect: – AI advancements to enhance ad experiences and business outcomes – Insights from Google’s VP of Ads on the future of advertising – Key updates on measurement tools and cross-platform marketing This event is

Jerome Fleck & Hana Kobzová spotted the new Search Max feature live in the search campaign settings. This AI-powered feature combines Search Term Matching and Text & URL Optimization to expand reach, improve relevance, and drive conversions.

Thomas Eccel just spotted a HUGE update: Google has removed the 100-keyword limit for PMax! For those who use negative keyword forms, this is a game-changer. Previously, PMax allowed you to add up to 100 negative keywords in the UI. Now you can add 10,000!