March 9, 2025

New Beta

Alexandre Falck🧙♂️ introduced a new beta feature called Click-To-RCS, currently available in Germany. This ad extension allows advertisers to integrate it into their Search or Performance Max campaigns, enabling users to start an RCS (Rich Communication Service) conversation with a business directly from an ad via their default messaging app (e.g., iMessage or Google Messages).

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Upcoming Changes to CustomerService in Google Ads API

Effective March 17, 2025 Google Ads API v19 introduces updates to CustomerService CreateCustomerClient to align with the Google Ads UI. Key Changes: New Policy Enforcement Errors:CREATION_DENIED_INELIGIBLE_MCC – Manager accounts with low spending or insufficient active child accounts can’t create new accounts. CREATION_DENIED_FOR_POLICY_VIOLATION – Manager accounts flagged for policy violations can’t create new accounts. Older API

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Update to the Personalized Ads Policy (March 2025)

Starting March 14, 2025, Google Ads will allow personalization for App campaigns promoting Daily Fantasy Sports and Rummy apps in India for certified advertisers. By June 2025, all certified advertisers can personalize these ads.The Gambling sensitive interest category will be updated to exclude these campaigns in India, allowing personalization. Policy violations will not lead to

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