January 27, 2025

You can now copy the configuration of a custom detail report or exploration from one property to your other properties, so you can avoid configuration differences across properties, save time creating the reports and explorations, and spend more time analyzing and getting insights from their data.

Google Ads is starting the year with new updates for Performance Max, Here’s what’s new: Campaign-level negative keywords: Rolling out to all advertisers for better query exclusions. High-value customer acquisition: Prioritize and bid for customers likely to maximize lifetime value. Brand exclusions by format: Gain precise control over Search and Shopping ads for product feeds.

Anthony Higman got the mail that Home Services LSA users are reminded that two new verticals, Kitchen Remodeling and Bathroom Remodeling, are being created, replacing the broader General Contractor category. This change will take effect in 14 days, and users must opt into the new categories. Note that Bathroom Remodeling may require a plumbing license

Google’s Publisher Advertiser Identity Reconciliation protocol is now available for all advertisers using DV360.

Thomas Eccel discovered this YouTube Shopping Product carousel. Not 100% sure if it is new. But this just shows that Google is integrating shopping more and more into YouTube!

Aleksejus Podpruginas discovered that Google is now showing the follower count in some Ads!

The guide includes dedicated sections for Performance Max (PMax) and Search, designed to help you optimize your campaigns and maximize results: Performance Max Highlights All-in-One Campaigns: Reach customers across Search, YouTube, Display, Shopping, Gmail, Discover, and Maps. Set Clear Goals: Align your campaign objectives with your marketing strategy, like driving sales or generating leads. Engage

Rakshit Shetty just posted that Max CPV bid strategy will no longer be available for new video view campaigns & video view campaigns will use multi ad-formats.

Looks like Anthony Higman discovered a test ad from Google?

Andres Valderrama discovered that Google Ads is now showing the new Re-engagement Goal for Performance Max campaigns, complementing the New Customer Acquisition goal. This feature helps reconnect with lapsed customers, reduce churn, and boost loyalty.