November 9, 2024

Google Ads newsletter – week 44

Google Ads news Benchmarking GA4 Arpan Banerjee just sent me that Google Analytics now officialy offers Benchmarks, which are reference metrics that let businesses compare their performance against similar companies within their industry. These benchmarks, available in percentiles (median, 25th, and 75th), are based on a wide range of industry categories, providing insights into strengths […]

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Bidding Exploration Explained (Beta) extra information

Hana Kobzová discovered this new page about bidding explorations!Bidding Exploration is now in limited beta, available to select accounts, and designed to enhance Search campaigns using Smart Bidding by finding new, valuable traffic sources.Benefits Bidding Exploration expands reach by targeting a 10% lower ROAS, boosting traffic diversity with increased bids to discover diverse traffic sources.

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