🚨ChatGPT has started testing ads inside ChatGPT🚨

ChatGPT will show sponsored results for logged-in users on the Free and Go tiers in the US.

But:
• ads are clearly separated from answers
• ads do not influence the generated responses
• advertisers never see conversations, memory or personal data
• targeting is based on the topic of the conversation and past interactions — only in aggregated form
• sensitive areas (health, mental health, politics) are excluded
• users can fully control, hide and delete ad data

From a performance marketing perspective, this is a very different surface than search or social.

The intent signal is not a keyword.

It’s a live problem someone is trying to solve.

That makes this potentially one of the highest-intent environments we’ve seen so far if (and only if) relevance and trust are protected.

What’s also important for advertisers:

This is clearly not a “paid answers” model.

It’s a parallel, labeled commercial layer next to organic assistance.

Strategically, this feels closer to:

→ discovery + consideration support than to classic demand capture.

If OpenAI gets the guardrails right, this could become a new category in the media mix:

– conversational intent media.

Very early days but one to watch closely if you work in PPC and growth.