New research from SparkToro & Datos (Semrush) challenges how we think about “search.”
Instead of looking only at traditional search engines, the study analyzed desktop search activity across 41 major platforms including e-commerce sites, social networks, content platforms, and AI tools.
Here’s what they found:
Search is happening everywhere.
Google still dominates but its share drops when you count all search behavior, not just classic engines.
Platforms like Amazon generate massive search volume.
YouTube, Bing, and others play a bigger role than many marketers assume.
AI tools like ChatGPT are growing but still represent a smaller slice of total search activity.
The big takeaway?
Search isn’t just a channel anymore.
It’s a behavior embedded across the web.
If your visibility strategy only focuses on Google rankings, you’re likely missing where real discovery is happening.
Worth the read 👇
https://lnkd.in/eA_VepD3
