If your business is still in first gear?
Here’s the truth:
Not every metric matters at every stage.
Some are noise.
Some are premature.
Some just slow you down.
Dmitry Nekrasov mapped out a gearbox of growth.
What to track (and ignore) at each stage of business maturity.
1st gear? Focus on conversion and traffic.
4th gear? Now LTV and retention make sense.
→ Stop tracking metrics you can’t act on yet.
→ Focus on what moves you now.
→ Shift up when you’re ready.
Save this as a reference.
And ask yourself:
Which gear are you really in?
